The Rocket Mortgage Super Bowl Squares campaign, where I led the creative, was a standout success, generating 2.6 billion impressions and driving 2,200,292 registrations, representing a 53% increase from the previous year. This interactive campaign allowed participants to enter a free contest where they could win cash prizes based on the score of the game, aligning the excitement of football with the thrill of winning. I oversaw the art direction with external animation studios, ensuring a visually engaging experience, and worked closely with NFL Hall of Famer Barry Sanders to amplify the campaign’s reach. By leveraging dynamic digital ads, targeted messaging, and influencer partnerships, we engaged millions of football fans across the U.S., significantly boosting Rocket Mortgage's brand visibility and consumer engagement. The campaign not only drove record participation but also seamlessly integrated Rocket Mortgage into the Super Bowl experience, creating a lasting impact on both new and existing customers.